Марина Каткова

Who I help and how

I build ecosystems for businesses that sell people services and products: the client doesn't come once — they stay with you for years. I work with salon and clinic owners, experts and schools, online shops and brands. I know the beauty and wellness world best of all. People come to me when: - there are empty slots in the schedule, and advertising brings messages but not bookings; - it's unclear which promotion actually pays off, and content eats up time without generating sales; - a client buys once and disappears; - enquiries get lost in DMs, and nobody answers at night or on weekends; - everything rests on the owner, and you want to grow beyond one-off treatments. How I build the system. First comes strategy based on numbers. I break down your audience and competitors, find the messaging that resonates with clients, put together a line of services and products, and calculate sales and payback before you invest a thing. Next, I map the client journey: from the moment someone is just looking for a solution, through to purchase, return visits and referrals. At every stage there's a touchpoint with you, and each one pays for itself: - product and scent: a product ladder running from first purchase to premium, with reasons to come back; a signature scent for the brand, space or parcel, and fragrance woven into services and home rituals with doTERRA oils. For salons — a longevity programme: long-term care instead of a one-off treatment; - community: meet-ups and a club that bond the client to your brand rather than to one specific practitioner or manager, like my Soul Space in Valencia; - flow: once clients are already returning, we bring in sales funnels and content — one video turns into 7-8 posts — plus a chatbot and online booking. The tech side is built by my team at aibot.pro. The goal is revenue that grows every month, not in one-off launches, and that doesn't rest solely on your own hands.

How the work goes

1. You message me and we hop on a 20-minute call. You tell me about your business, and I tell you where to start. Free of charge. 2. Strategy session, 2 hours. We look at the numbers, the client journey and your processes. You come away with a PDF plan: what's holding back growth, where clients are being lost, first steps and budget. 3. Strategy, 2-4 weeks. Analysis of clients and competitors, services and pricing, payback calculations. Rolled out in phases: the first step needs minimal investment, and each next one is funded by the income from the last. We go through the strategy together at a meeting: I explain every figure and every decision, and answer every question until you have no doubts it will work. 4. Launch. The first chatbot is up and running within 2 days, the whole system within roughly 2 weeks. I hand over access and instructions to your team. From you, I'll need links to your social media and some business numbers: how many clients, average spend, where they come from.

Why trust me

I've walked this path myself. From 2007 to 2020 I ran my own online shop for professional cosmetics: a 12-person remote team and processes that ran without my day-to-day involvement. I sold the shop. I also had my own salon in Kyiv, so I know the salon business from the inside. Alongside that, I trained experts to sell online and built automation for colleagues in the beauty business, even before chatbots became a trend. I'm now co-founder and CEO of the AI agency aibot.pro in Valencia; we're a Platinum partner of SendPulse, and our clients work across 9 countries. For one cosmetics shop, a skin-test bot saves the beautician 60 hours a month, and sales grew 2-3 times over. Across a network of 30 salons, staff time spent on enquiries dropped by 60%. An online school gained +800 subscribers in 2 months without any advertising. I also founded the women's space Soul Space in Valencia, where I test for myself how community and scent keep clients coming back.

Services & prices

Good to know

The first 20-minute call is free. The cost of the strategy session is deducted from the price of the full strategy.

Gallery · 8 photos — swipe →